Advertising agency: paid search and social, run on evidence
Wobble is an advertising agency in Karachi that plans, builds and runs paid campaigns on Google and Meta for businesses that want customers rather than impressions. A building materials business in Germany took 50+ leads on $2k spend. An internet business in the USA held 89 conversions across 90 days. A water treatment business in Pakistan took 140 leads in one month, with 100+ purchases the same month. AI is how the work is run. It researches, drafts, calls and reports, and people decide what spends money.
What does an advertising agency do?
An advertising agency is a supplier that plans, buys and manages paid media for a business, and it should be judged on what that spend returns. Wobble does this on Google and Meta, and it connects the ads to what happens after the click: the call, the follow-up and the sale. The record lists 25+ client engagements across 6 countries, with each result stated against the measure it was taken on.
In practice the work on an account covers these jobs. If your ads already get clicks but not sales, start with why ads stop converting, which walks through where the leak usually sits.
- Search and audience research before any budget is set
- Campaign builds on Google Search and Meta, with conversion tracking checked before launch
- Ad creative, written and tested against the offer rather than the brand mood board
- Lead follow-up through AI callers and an AI CRM, because a lead that nobody calls back is wasted spend, whatever the cost per click was
- Reporting that shows spend, leads and sales in the same place
What results has this advertising agency delivered?
The table below is drawn from the work page. Each row names the client the way the record names it, and each figure sits beside the client it came from. The record gives no cost per conversion for most rows, so the table shows volume and not return, and it should not be read as a promise.
| Client, as named on the record | What was run | Result |
|---|---|---|
| An internet business in the USA | Google Search build | 89 conversions across 90 days, at an average cost per click of $1.54 |
| A water treatment business in Pakistan | Performance marketing | 140 leads in one month, 100+ purchases the same month |
| A retail health business | Performance marketing paired with automated AI-CRM lead nurture | 54 conversions |
| A real estate investment firm in Texas, USA | Meta ads with AI calling | +40% conversion after AI calling, 60% lower outreach cost |
| A fashion brand in Pakistan | Paid social campaigns | 2.46M impressions, 68K clicks at 2.76% CTR, 306K+ engagements |
| A building materials business in Germany | AI operating system with paid lead generation | 50+ leads on $2k spend (spend stated) |
| A real estate land buyer in Texas, USA | Inbound and outbound AI voice agents, no Meta ads | 500+ calls a day, $114k saved per year |
Each result is counted in the unit the record uses: conversions, leads, purchases, clicks or calls, as labelled beside the client on the work page. The record does not publish a longer definition of a conversion or a lead, so ask for it, and for the tracking behind it, on your own account. One row shows spend, so cost can be judged against it: the building materials business at 50+ leads on $2k. The internet business row gives an average cost per click of $1.54, which is a price per click, not a cost per conversion. The other rows show volume or rate, not cost.
The $114k at the Texas land buyer is a saving set against the human cold calling team the voice agents replaced. It is not new revenue, and it is not reported as revenue.
Do you need an advertising agency near you?
No: Wobble works from Karachi for clients across 6 countries, and you keep ownership of the ad accounts and the data, as the UAE and Pakistan real estate pages show.
What does an advertising agency cost?
Wobble publishes no fee, because a fee without the scope behind it tells you nothing. Two things you can count on: ads are paid monthly and stop any month with no lock-in, so an engagement has to keep earning its place, and the first call ends with a written list of what Wobble would change in your accounts, with the measure each change will be judged on. A price comes only after Wobble has reviewed the accounts. What a marketing agency costs breaks down how agencies price and what each model rewards.
How do you choose an advertising agency?
Ask for results stated against a measure, not adjectives. Ask whose name the ad account is in. Ask what you would still hold if the engagement ended next month. An agency that cannot show its evidence on your own account is asking you to take the pitch on trust. How to choose a marketing agency turns those questions into a checklist.
Where does AI fit in the work?
AI runs the parts of the job that used to eat the hours: research, first drafts of copy, calling leads back, and pulling reports together. People set the strategy, approve every change that spends money, and decide when a test has enough data to call.
How do you start with Wobble as your advertising agency?
Starting is a call. You walk through what you sell, where your leads come from now and what a good month looks like. Wobble then looks at the accounts and sends you a written list of the changes it would make, each paired with the measure it will be judged on. The ad accounts and the data stay in your name throughout. Book the call here, or read the full record of work first.